Hello. I'm Ben Lidgard, a multidisciplinary designer motivating consumers to connect with brands through a considered mix of design, technology and understanding.

My work can be found both on and off-screen and everywhere in-between.

In being across a myriad of mediums, it has enabled me to amass a well-rounded skill set. One built on hard work, creativity and thorough to the last detail.

I have a profound desire to produce work that is as beautiful, as it is functional.

Work that is rooted in purpose, well produced and meaningful.

Approach—

Through a design process based on an uncomplicated mix of research and understanding. A set of fluid guidelines, not hard-and-fast rules. A pattern of possibilities, allowing me to explore and innovate.

Working in this way helps me to readily discern the connections between an audience and what will drive them to take action. Meaning I can develop creative, purposeful solutions that are as appealing as they are valuable.

From a small ad agency in Sydney, I jumped in the deep end—working on anything from print and digital design through to branding and art direction for clients of the likes of Tyco Electronics, Oracle, Defense Housing Australia and Sydney University in a frenetic environment.

It allowed me to get a broad range of experience designing for different mediums, dealing with clients and served to shape my creative process.

Following a passion for interaction and digital design, I moved up the road to highly regarded digital agency Newism, beginning as a Digital Designer before moving through to Creative Director.

Here I was principally responsible for the design direction of the company and it’s award-winning projects for clients such as nib, the University of Newcastle, Huawei Mobile, Jack Daniels and Inspirations Paint.